Our Success Stories

Explore how DTAfrica has transformed brands across East Africa through innovative marketing and advertising solutions. From digital out-of-home to retail media, these case studies showcase our impact.

Featured Case Studies

Select any case study below to explore how our divisions delivered measurable results for leading brands across East Africa.

DTA Digital Programmatic DOOH

Nairobi Mall Network Campaign

How a leading telecom brand achieved 47% increase in foot traffic with targeted mall displays.

Client Challenge

A leading telecom provider needed to drive awareness and foot traffic to their experience stores for a new premium service launch.

Our Solution

DTAfrica deployed programmatic digital displays across 12 premium malls in Nairobi, targeting high-value consumers. The campaign utilized time-of-day targeting and contextual triggers to optimize messaging relevance.

Results

47%
Increase in Store Visits
5.6M
Impressions
22%
Service Subscription Growth
DTA Connect Billboard Network

Highway Billboard Campaign

Strategic placement along major highways delivered 3.2M impressions for an automotive brand launch.

Client Challenge

An automotive brand launching a new SUV model needed to create high-impact awareness across key commuter routes.

Our Solution

DTAfrica strategically deployed 15 premium billboards along major highways, featuring sequential messaging that told the vehicle's story as commuters progressed along their journey.

Results

3.2M
Monthly Impressions
64%
Brand Recall
41%
Test Drive Increase
DTA Signage 3D Signage

Banking Network Rebrand

Complete signage overhaul for 87 branches across East Africa with custom illuminated solutions.

Client Challenge

A regional banking leader undertook a complete brand refresh requiring signage updates across 87 branches in 5 countries.

Our Solution

DTA Signage designed, manufactured, and installed custom 3D illuminated signs with consistent quality control across all locations. The project was completed in just 45 days with minimal branch disruption.

Results

87
Branches Converted
45
Days to Completion
98%
Quality Compliance
DTA Retail POS Media

FMCG Retail Media Campaign

In-store displays and shelf talkers boosted product sales by 32% across supermarket chains.

Client Challenge

A consumer goods brand needed to boost visibility and sales for a new product line in a competitive category.

Our Solution

DTA Retail developed an integrated in-store media package including shelf talkers, floor graphics, and display units across 200+ supermarkets. Digital shelf displays were used in premium locations with product video demos.

Results

32%
Sales Increase
52%
Brand Visibility
17%
Category Growth
DTA Engineering Custom Solutions

Airport Terminal Media Network

Custom-engineered digital displays for East Africa's busiest international airport.

Client Challenge

A major African airport authority wanted to modernize its advertising infrastructure while ensuring durability in high-traffic areas.

Our Solution

DTA Engineering custom-designed, fabricated, and installed 87 digital display units throughout the terminal, including weatherproof outdoor units and interactive indoor kiosks with robust housing for 24/7 operation.

Results

87
Digital Displays
186%
Ad Revenue Increase
99.7%
Uptime Performance
DTA Digital Dynamic Content

Weather-Triggered Ad Campaign

Dynamic content delivery based on real-time weather conditions for a beverage brand.

Client Challenge

A beverage brand wanted to increase relevance by adapting messaging based on current weather conditions across multiple cities.

Our Solution

DTA Digital implemented a weather API-connected DOOH campaign that automatically switched creative content based on temperature, rain, and time of day across 45 digital screens in 3 cities.

Results

76%
Consumer Engagement
28%
Sales Uplift
4.2M
Targeted Impressions